Almost 90% of UK consumers have pledged to pay more for Fairtrade bananas, if the extra cost benefited farmers and workers’ lives, according to a new survey by the Fairtrade Foundation.
Greggs has confirmed its new bakery in Balliol Park in Newcastle will open in the second half of 2011, where it forms part of a £60m capital expenditure plan this year.
Fairtrade claims are currently less important to UK shoppers than health and even animal welfare product claims, data from MMR Research Worldwide indicates – while figures from the Fairtrade Foundation suggest ongoing growth.
Sales of Fairtrade certified products increased 15 per cent in 2009, according to the global Fairtrade body, Fairtrade Labelling Organizations International (FLO).
New technologies such as 2D barcoding can support the market for Fairtrade products such as sustainable palm oil by ensuring ingredients are ethically sourced, according to supply chain solutions provider Zetes.
